The Organization

Breakthrough Miami provides an academic enrichment program that uses a student‐teaching‐students model to ensure that motivated, under‐resourced middle‐school students have access to excellent high school opportunities, graduate from high school on time, and attend college.

The Problem

Vanaver knew that the group’s primitive fundraising infrastructure was inadequate to the task. The donor list was still being managed using Excel spreadsheets, so fundraising campaigns couldn’t easily be targeted or personalized. The Website had no capability to capture information about visitors or accept online donations. Website updates were difficult and costly to make and even a routine task, such as sending thank you notes to donors, was a tedious, manual process. All in all, it was clear that a new online fundraising and event management infrastructure would be needed – and soon – to ensure the group’s continued financial viability.

Arreva seemed to be exactly what they were looking for, and with the added bonus of affordable subscription‐based pricing.

At a glance

  • Number of scholarships

  • New Event Revenue

  • Days To Launch Website

  • Percent Raised Online

The Solution

The Arreva implementation team’s first assignment was to deploy the intelligent Website that would allow Vanaver and Pennekamp to access all of Arreva applications through a secure, online portal and to update the Website with copy-and-paste convenience. In turn, Website visitors would now enjoy an improved design, streamlined navigation and site-wide access to all of the social networking sites associated with each of Breakthrough Miami’s five campuses. The “powered by Arreva” Website was up and running within 10 business days.

The team proceeded to launch a series of highly targeted and personalized email campaigns based on detailed stakeholder profiles, with automated alerts and real‐time reports providing instant feedback on campaign results. Next, the team deployed Arreva's Event Manager to automate the marketing, ticketing and reservations process for its first annual Support‐A‐Scholar celebration. The event was a huge success.

Now, a year later, Breakthrough Miami’s investment in Arreva continues to yield major dividends. In the first three months of marketing the second annual Support-A-Scholar celebration, the organization has already met half of its $200,000 goal, which will be allocated to fund scholarships for 200 fortunate students. “About ninety‐five percent of these donations came through our online donation channel,” says Vanaver. “Before Arreva, the number would have been closer to one percent.”

“About ninety‐five percent of donations came through our online donation channel. Before Arreva, the number would have been closer to one percent.”

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