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65% of Fortune 500 Companies offer corporate matching gift programs and about 10% of the US workforce are eligible for corporate matching gifts. Yet $4-7 billion in potential corporate matching gift revenue goes unclaimed annually and the average fundraising institution receives just 1.31% of individual contributions in corporate matching gifts. This means that...

  You've probably spent months planning; sending out invites, meeting with ecstatic board members and inspiring your exhausted team. You felt hopeful. But you didn't plan for a pandemic. Nobody did. Yet COVID-19 happened. And now, the possibility of canceling your event seems to be the only logical next step. Unsurprisingly, your nonprofit won't be the first to cancel an ...

Need a quick tip to help your nonprofit raise more funds? Start by writing a strong Case for Support in your marketing and fundraising campaigns. The Case for Support, also known as a Case Statement or the Case, is a dynamic document that presents compelling reasons why your organization deserves support and the urgent needs that support will meet. It is dynamic because...

Do you stay awake at night wondering how to keep up with ever-changing social media rules? Then you're not alone. According to a Forbes article by Natalie Norcross , the struggle to keep up with trends is one of the biggest challenges for marketers today. For nonprofit fundraisers like you, finding, engaging and retaining donors on social media are also big challenges....

You know the old saying: “Numbers don’t lie.” Well, when it comes to End-of-Year giving, the numbers tell us a lot about the people who give in the final weeks of the year, how much they give, and what attracts them to a nonprofit and keeps them there. And it’s all true. First things first. In case you weren’t aware, almost 30% of donations to nonprofits take place...

We’ve covered a lot over the past few months, from storytelling to Peer-to-Peer success and beyond. To make things a bit easier, we’ve put together a roundup of the highlights all in one place. Without further ado, here’s your guide to End-Of-Year (EOY) fundraising.  Plan Ahead First and foremost, you’ve got to get started planning as early as possible. Hopefully you’re...

In the nonprofit world, end-of-year giving is one of the most reliable sources of funding. Between GivingTuesday and December 31st—also known as the last chance for donors to make tax-deductible gifts in a given tax year—31% of giving happens in the last few weeks of the year and 12% in the last three days. To take full advantage of this important giving season, it’s vital to...

“Put your own oxygen mask on first.”  —Every flight attendant ever In the nonprofit world, it’s easy to work yourself into exhaustion or even poor health. But that’s not good for you, your organization, or the people you serve. Self-care is vital to maintaining a healthy work/life balance, and the time you take to care for you will almost certainly pay off in increased...

One of the key findings in recent studies how and who donors give is that small donors give big over time, and that counts on GivingTuesday perhaps more than any other day of the year. And while it’s understandable that a nonprofit might be concerned about asking donors for money twice in December, when you’re already asking for end-of-year donations, it turns out that the...

In our last post, we established that when it comes to GivingTuesday,  there’s really no downside to putting as much effort and energy as possible into your yearly campaign.  But if you’re a small nonprofit, you may not have the budget for the flashy campaign and content some of the bigger orgs will be trotting out. Fortunately, there are quite a few options for...

In just under 100 days, GivingTuesday, the biggest global fundraising event of the year, will take the nonprofit world by storm. Last year on this giving day, nonprofits raised $400 million in the United States alone (up from $274 million in 2017). With those numbers, it’s hard to believe that some organizations are still unsure about whether GivingTuesday is worth the effort,...

You are probably in the middle of planning your year-end fundraising push. Perhaps you have prepared your direct mail piece and are starting to segment your list. The most important segments to consider for special treatment are your major donors, your board, and other special friends. Hopefully many of your board members are on the major donor list, and your major donor list...

In a very real way, donors are the lifeblood of your nonprofit. Without the funding they supply, the “organs” of your organization cannot function. So how do you maintain a healthy system and ensure that the funds you need to do your work will be there when it matters most? Growing your donor database is always important, but the ability to attract new donors is of limited...

We know that peer-to-peer fundraising accounts for nearly 25% of all online giving, but we also know that people are inundated with fundraising requests. So what can you do to help your P2P participants make sure their ask stands out from the crowd? It all comes back to storytelling. A fundraising request from someone the potential donor already knows might get your foot in...

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